About
the circle
We are a dynamic team of innovative creatives, strategic thinkers, visionary strategists, knowledgeable trainers, and above all, enchanting wizards. Together, we possess the alchemical ability to transmute the ordinary into extraordinary realms of pure magic. Through the harmonious symphony of our special spells and the seamless choreography of our enchanting teamwork, we illuminate the path to solving our clients' most intricate challenges, leaving behind a trail of enchanted wonder and transformative solutions.
Mimi Baizura
founder
The
wizards
Mimi Baizura is a leader at heart;
her passion has always been to turn magical ideas into colourful realities. She began her career in advertising then owned an event management company. Her vast range of resumes includes Sepang International Circuit, F1, Intel, IBM, Siemens, Putrajaya, government agencies as well as corporations, Jabatan Landskap Negara, Pelancongan Pahang, Bank Rakyat Berhad, Kementerian Pembangunan Wanita dan Masyarakat, JKM, Lembaga Getah Malaysia, Worldwide Holdings, ERAMAN, TERAJU, Kementerian Kerja Raya, and Persatuan Perubatan Genetik Malaysia. In times of need,
her knowledge of the advertising industry
always comes in handy.
Tunku Nafishah
founder
Tunku Nafishah is an accomplished veteran
with a youthful spirit and a long and illustrious clientele list. Her easygoing attitude and charm, combined with her wealth of experience and sound knowledge, have helped her achieve success for several high profile brands. She is primarily a shareholder in two companies, one of which has been a public relations firm for the past 18 years, Nexus Unique Sdn Bhd. She is currently running Nexus Learning Studio Sdn Bhd, a certified training provider [1302287X] of HRDCorp. A visionary with strong communication and interpersonal skills, she believes in empowering her team and fostering
strong relationships with
clients and business partners.
Hazel Jasni
partner
Hazel Jasni is a communication
strategist with 22 years of experience in
integrated communication. She has a BSc in Food
Service Management from UiTM, she later completed her formal education by obtaining a MSc in Corporate Communications from OUM Malaysia. She began her career as a sub-editor at Borneo Post and moved to Kuala Lumpur to further her career in agencies and in-house. Her notable accomplishments include being PR & Communications Lead for the inaugural ASEAN International Film Festival & Awards, Dutch Lady SEANUTS Conference, International Sustainable Energy Summit (SEDA), JustLogin Malaysia launch,
and speaker
for UKAS PRO Making Connections.
Anneliza Zainal
associate partner
Anneliza Zainal was a communications practitioner
for 30 years before becoming a crisis and customer care consultant and trainer. As a media spokesperson, she was also tasked with coaching CEOs and senior management.
She is experienced in construction, broadcasting, oil and gas, banking, aviation communications, and crisis management. Among her highlighted achievements were the re-branding launches of Caltex Oil Malaysia Limited, Al Rajhi Bank, and Maybank Investment Bank. She was deeply trained to handle Crisis Communications at Caltex, and she was also a volunteer Care-Giver Manager for the crisis victims and Next-of-Kins (NoK) of Kudat, MH370, and MH17 airline crashes. Apart from a Bachelor of Education, Teaching English as a Second Language (TESL), Anneliza is also an accredited NLP Practitioner (ABNLP), TimeLine Therapy® Practitioner, Master Class Educator
(BKI) and certified HRDF Trainer.
Zaidi Awang
executive creative director
Zaidi has always had
that magic in him, which is why
he is the group's creative leader.
He has a formal degree in Art & Design [ITM] and was
named one of Malaysia's Hottest Creative Talents by
Campaign Brief Asia. He has 32 years of experience working on blue chip brands and was previously Creative Group Head/Creative Director at Leo Burnett and Executive Creative Director at Lowe Malaysia. He has worked with: Maybank, Petronas, Celcom, Proton, Malaysia Airlines, Naza TTDI, McDonald’s, Dutch Lady, TNB, Telekom Malaysia, Phillip Morris, P&G, Sime Darby [Corporation], Sime Darby Food & Property, BSN, Sapura Aero, Unilever, and Astro. He has won numerous international and local awards, including One Show, D&AD,
Clio, Cannes, AdFest, Australian Awards, Communication Arts Annual, Luerzer’s Archives, Spikes Asia, The Work,
Leo Burnett’s Global Design Award,
Malaysian Effies, MC2, and
Malaysian Kancils.